The 16 signatories to the letter are students and alumni from historically black colleges and universities who are members of the Vanguard Leadership Group, a leadership development academy and honor society for top students. The letter ran or is slated to run in student newspapers at Brown University, University of California- Los Angeles, University of Maryland and Columbia University over the next few days.

“The Students for Justice in Palestine’s labeling of Israel, an extremely diverse and vibrant country, as an apartheid state is not only false, but offensive,” Vanguard President Michael Hayes told The Jerusalem Post. “Additionally, this rhetoric does absolutely nothing to help Israel-Palestine negotiations or relations. We feel this type of action serves to hinder the peace process domestically and abroad, and have made it our priority to take a stand to shift the tide of understanding.”

In a statement released by the Vanguard Leadership Group as to why they authored the open letter to SJP, Vanguard described itself as “proudly involved in the pro-Israel movement in America.

“The use of the word ‘apartheid’ by Students for Justice in Palestine (SJP) in its characterization of Israel is patently false and deeply offensive to all who feel a connection to the state of Israel,” the letter reads. “Your organization’s campaign against Israel is spreading misinformation about its policies, fostering bias in the media and jeopardizing prospects for a timely resolution of the Israeli-Palestinian conflict. Such irresponsibility is a blemish on your efforts.”

The letter continues to state that “[p]laying the ‘apartheid card’ is a calculated attempt to conjure up images associated with the racist South African regimes of the 20th century,” and calls the strategy “as transparent as it is base.”

“Beyond that, it is highly objectionable to those who know the truth about the Israelis’ record on human rights and how it so clearly contrasts with South Africa’s,” the letter reads, noting that under apartheid, black South Africans had no rights in a country in which they were the majority of the population.

Saying that the analogy manipulates rather than informs, the letter requests SJP to “immediately stop referring to Israel as an apartheid society and to acknowledge that the Arab minority in Israel enjoys full citizenship with voting rights and representation in the government.”

“Decency, justice, and the hope of peace and reconciliation in the Middle East compel us to demand an immediate cessation to the deliberate misappropriation of words and of the flagrant mischaracterizations of Israel,” the letter concludes. “Your compliance with this request will be viewed as a responsible and appropriate first step toward raising the level of discourse.”