In light of Israel Apartheid Week, which hit cities and campuses throughout the world recently, supporters of the Jewish state find it difficult to agree on the best response to this hate fest. Some suggest emphasizing Israel’s peacemaking efforts, others propose rebranding the country by highlighting its numerous achievements and success stories. Still others advocate reminding the world of “what Zionism is – a movement of Jewish national liberation – and what it isn’t – racist.” Each of these approaches has its merits yet none will do the trick.

Peace seeking and/or prosperity are no proof of domestic benevolence and equality. The most brutal regimes have peacefully coexisted with their neighbors while repressing their own populations; the most prosperous societies have discriminated against vulnerable minorities. South Africa was hardly impoverished and technologically backward; the United States, probably the most successful and affluent nation in recent times was largely segregated not that long ago.

Nor for that matter is the apartheid libel driven by forgetfulness of Zionism’s true nature. It is driven by rejection of Israel’s very existence. No sooner had the dust settled on the Nazi extermination camps than the Arabs and their western champions equated the Jewish victims with their tormentors.

“To the Arabs, indeed Zionism seems as hideous as anything the Nazis conceived in the way of racial expansion at the expense of others,” read a 1945 pamphlet by the Arab League, the representative body of all Arab states. A pamphlet published by the PLO shortly after its creation in 1964 stated: “The Zionist concept of the ‘final solution’ to the ‘Arab problem’ in Palestine, and the Nazi concept of the ‘final solution’ to the ‘Jewish problem’ in Germany, consisted essentially of the same basic ingredient: the elimination of the unwanted human element in question.”